ATLANTIC COMPUTER : A Bundle of set Options par of Different price approaches of Atlantic Bundle of 2 Tronn Servers with PESA calculator software equivalent to rivalrys , Ontario information processing system Inc., set of 4 Zink(Basic) Servers Sl No.Pricing MethodsAtlantic Computer @ 2 Basic server with PESA 1Status Quo Pricing$4,000.00PESA SW offered put master of hail 2 controversy Based Pricing$6,800.00Incremental valuate $2800 for PESA SW 3Cost nonnegative Approach Pricing$4,491.03Refer working in Sheet Cost Plus 4Value in routine Pricing$8,400.00Refer working in Sheet Value in white plague Conclusion : Based on analysis , to ictus the mart share , it is advisable to opt for Cost Plus Pricing approach as Atlantic computer is fling a better timbre of services compare to Competitor , Ontario Competer Inc., with dismount Price. much(prenominal) Pricing Strategy for trade Penetration, welcome out dish up to achieve the projected Market Shar e with turn down profit margin compare to other Pricing approaches. If Prices forget be lower than that as like Status quo pricing, thickening may assume Atlantic Bundle as a low character reference product and will not be right-hand to capture the market share. Later on upon Market Share gain , Competition Based Pricing poop be a better Pricing Strategy wherein guest will be offered a superior services at a same rate compare to Ontario Zinc Servers. With such Pricing approach, Atlantic Computers will be able to consummation its profitability. With High pricing as shown in Value in Use Pricing approach, consumers may not get incite to buy the product and will not be encouraging to increase the demand of Atlantic Bundle inspite of its superior quality of services. Calculation of Cost Plus Pricing approach for Atlantic Bundle Particulars/ Year 200120022003Total High Performance Segment (units) 2 00 000 2 05 000 2 10 500 6 15 500 Basic Segment (units) 50 000 70 000 92 000 2 12 000 Expected Sales Vol! ume of Basic...If you penury to get a full essay, order it on our website: BestEssayCheap.com
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