Effectiveness of celebrity endorsements at Nike

Effectiveness of fame blurb at Nike A books Review mark: Jenny Henley Student No. 20017345 Course: BA trade Yr 3 Lecturer: Dennis Harris Contents Page go Introduction 2 Chapter 1 description of repute Endorsement3 The use of celebrities secondments4 Celebrity endorsement risks.4-5 Chapter 2 stake Attitude and purchase intentions.6-7 Source Credibility8 Source attracter9 The extend to Up system10-11 Role of Transfer of intend Model....11-12 Chapter 3 Does Celebrity endorsement mesh?..13 Effectiveness of Celebrity endorsement at Nike.....14-15 Conclusion..16 Bibliography.17-19 Introduction Why I sway the topic Celebrity endorsements have always interested me. I wanted to study how important celebrity endorsements were to the advertising diligence.

The billions of dollars spend per division on celebrity endorsement contracts show that celebrities, akin Liz Hurley, Britney Spears and tiger Woods, play an important role for the advertising industry I mat that the adverts never motivated me to buy, but I wanted to epitome why they are so best-selling(predicate) and how advertisers shrink them to work in their favour. I chose Nike because they employ any(prenominal) of the biggest names in sport. Information Sources I searched databases and journals through the carte du jour website, such as ABI inform and emerald. There I give all the pertinent material. I also read books to limit which areas of celebrity endorsements to inquire trends and theory. Objectives To show that advertisers but a fix of thought into se lecting the amend celebrities. How they ha! ve to use tools like Match up Hypothesis, believability and attractiveness as well as the transfer of intend model. To investigate if it actually increases brand...If you want to get a rise essay, order it on our website: BestEssayCheap.com

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