Pepsi Max Market Analysis

Executive Summary The following address is the merchandising depict and location strategies for Pepsi Max in Australia. Pepsi Max is a no incision coke food foodstuffed by PepsiCo. PepsiCo, one of the loose drink giants in the world, launched Pepsi Max in 1993 as an election of Diet Pepsi in target to compete with the biggest enemy speed of light Colas product - Coke zero and in addition some former(a) muscular low sugar beverage. This marketing report depart focus on the soft drink market specifically healthy drinks. Research for this report start with a polish of the market of Pepsi Max including the market size, main competitor (Coca-cola, Dr peppercorn and Nestlé) and explain why the product is at knowledgeability fix up of product life cycle stage. consequently SWOT analysis which testament look at the major(ip) strengths ( reproach strength, great marketing strategies, lower price than Coke Zero), lightheadednesses (Lack of promotion, weak f ranchising system), opportunities (prevailing of diet and healthy issue, easy partnership with other companies) and threats (product substitutes, changes in market and consumer tastes) later this, the market sectionalizations and customer profile bequeath be provided.

The market segmentations will be examined in symmetry to four-spot factors geographical (climate, suburban and urban), demographic (age and gender), psychographic (healthy lifestyle) and behavioural (occasion and brand loyalty) variables. Next the positioning strategies will be broken atomic reactor in to four sections namely product, pri ce, promotion and place, followed by the en! tertain proposition. Actual examples will be given constantly end-to-end the report. Table of Contents company and product background2 An analysis of market3 SWOT4 unknown factors5 Opportunities5 Threats6 Internal Factors6 Strengths6 Weaknesses7 Customer Traits7 Market Segmentation Variables7 Geographic segmentation8 demographic segmentation8 Psychographic segmentation8 Behavioral segmentation8...If you command to get a full essay, order it on our website: BestEssayCheap.com

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